Hi, I'm Jella! 

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Your UK Ethical Holiday Lookbook 2017

Your UK Ethical Holiday Lookbook 2017


It's that time of the year again!

I don't know about you but I already have a Christmas playlist on Spotify that I started listening to, all while making a list of thoughtful presents to give to my loved ones. Speaking of holidays and festive music, I am beyond excited to tell you that I have teamed up with a group of ethical beauties to help make ethical shopping easier for you. How amazing is that! Below is a list of our favorite UK brands. We know you'll LOVE them.

Keep scrolling to see outfit details at the end of this post. There's also a fun behind-the-scenes video that Kate of Eco Boost made. 

P.S. Don't forget to look out for discount codes.

Ally Bee

Ally Bee creates her knits with a clear cradle-to-cradle story in mind. She produces each collection with a set of environmental standards that go beyond mere compliance and constantly questioning the status quo for ethical and sustainable production. Ally Bee seeks out natural fibres and produces ethically from farmer to shop floor, choosing high-quality fibre cashmere, alpaca and wool yarns produced to high standards of land management while protecting animal welfare. Her creations are intended to be a keepsake, created to live well beyond a season, and if cared for properly, beyond a single lifetime.

P.i.C. Style

P.i.C Style, short for Partners in Crime, was born out of the obsession to “do fashion the right way.” Founded by two friends, Rhoda and Sara, the concept is simple: 8 items = 50+ outfits, the perfect capsule wardrobe. Each item is cleverly designed to be multifunctional. A jumpsuit turns into a pair of culottes and a top can be worn forwards or backwards. They’ve kept their supply chain small and all fabrics are organic and sourced locally.

Thought Clothing

Thought clothing, as the name suggests, is a collection of thoughtfully made items which are both ethical and sustainable, for women and men. They use naturally grown bamboo, cotton, wool, tencel, modal and hemp, all free of harmful pesticides and chemicals and sourced responsibly. Their designs borrow from nature, and in turn somehow feel effortless to wear, and diverse enough to transcend the seasons.

Gung Ho Design

Founded in 2016, Gung Ho Design combines a whimsical aesthetic with designs that are versatile, high quality, and filled with deeper meaning and purpose. Each print is designed by hand by founder Sophie Dunster; created to be both beautiful and to connect people with environmental issues through the designs themselves, and with each purchase Gung Ho donates to a corresponding charity working with this cause. Each piece is made from organic cotton which is hand printed in the UK using responsible dyes, whilst the final collection is handmade in London. The garments are also wrap designs, meaning that only two sizes need to be made, XS/S and M/L. Not only does this mean the clothes can fit any body type, and adjust alongside our bodies as we change through the years, but it also reduces waste caused by creating garments in many size variations.

Ethical Collection London

Ethical Collection is a London based eco-luxury boutique, bringing together the finest, most unique sustainable products from artisans around the globe in one curated conscious collection. Their collection focuses on exceptional quality, diversity and vibrancy whilst always keeping people and the planet at the forefront of how they operate. Each piece they sell comes with both style and a story; encouraging mindfulness and connection with not only the products we buy, but with who made them and how.

Bourgeois Boheme

Amongst the originators of UK based Ethical and Sustainable fashion, Bourgeois Boheme has set its foundations to be more than just another vegan shoe brand. BB’s founder, Alicia, is an ex-podiatrist and has used her foot care experience to create stylish footwear that transcends beyond trends and seasons. Her entire collection is Vegan Society trademarked and PETA approved, created ethically using eco-friendly and vegan materials.


Po-Zu has made it their mission to challenge the trend of cheap, mass produced footwear by creating ethically made shoes using sustainable materials including GOTS certified organic cotton, British wool, coir, natural latex and pinatex. Each pair contains their unique natural foot mattress which gently adapts to fit your feet perfectly.

All of their shoes are made in a small factory in the historic town of Guimaraes in Portugal, employing 70 locals who are not only paid a fair wage but work in a safe, toxin-free environment free from harmful glues and solvents. Fabric off-cuts, waste and water are nearly all recycled too! As part of their ethical promise, Po-Zu pledge 10% of their net profit to three environmental charities: Pesticide Action Network, Environmental Justice Foundation and The Resurgence Trust and proudly carries the Butterfly Mark for their commitment to renewable sources of energy, protecting the environment, recycling and manufacturing locally.

For their latest collaboration collection, Po-Zu have designed a range of boots and sneakers inspired by the lead characters from Star Wars™ (under license with Lucasfilm/Disney). Love them, you will… (or insert some other Star Wars quote/reference?) Feel the force of shoes with a good soul/ You’ll feel like a true sky walker?

Celtic & Co.

Founded 26 years ago by husband and wife team Nick and Kath Whitworth, Celtic & Co is best known for their 100% premium quality British sheepskin footwear, made by hand in their own purpose built factory in Cornwall by skilled craftspeople. Unlike other sheepskin boots which are designed to be thrown away, Celtic & Co offer a resole and repair service so you can keep your tootsies cosy for years to come without adding to the landfill. Using hides that would otherwise go to waste, Celtic & Co invest time in creating quality yet affordable pieces that are designed to last and buck the current, destructive trend of disposable fashion. Every Celtic & Co piece is made from carefully chosen, ethically sourced, natural and organic materials, the majority of which is produced in the UK.

Use code JELLA10 for 10% DISCOUNT and free delivery on full price items. Discount code valid until the 21st of December 2017.

One Nine Eight Five

Established in 2016 by textile designer Eleanor Nadimi, One Nine Eight Five is a British homeware brand that specialises in print and interior textiles. Support British manufacturing, craftsmanship and sustainable processes is at the heart of One Nine Eight Five. Using ethically sourced materials wherever possible they support and celebrate the talent of British craftspeople and UK manufacturing. Every piece is designed and made in the UK by people who take great pride in their work creating high-quality and unique products.

L-R (standing): Jella (me) / Fran-Ethical Unicorn / Holly-Leotie Lovely / Karen-N4Mummy /   Jen-Sustainable Edit / Nataly-Literally Nataly / Kate-Eco Boost sitting: Katie-Saiint Sisters

The Future Kept

The Future Kept stocks a range of well designed, high-quality and meticulously chosen homeware and gifts. Owners Jeska and Dean Hearne have carefully curated items from independent designers, makers and artisans who are creating products that are better for our world. They sell quality goods designed to be used in our day-to-day lives, everything is made to last. Moving away from the throwaway nature of modern life, The Future Kept is a place to source family heirlooms of the future. Jeska and Dean want to inspire a curiosity and desire within customers to make more sustainable and ethical choices.

Use code ETHICAL10 for 10% off until 30th November 2017.

Thread Tales Co.

Thread Tales Co. is an eco-friendly luxury brand that creates beautiful iconic products made from materials with soul and sustainability, honouring traditional and cultural manufacturing techniques. The brand works with skilled artisans in Myanmar and Nepal to create hand-made scarves from natural fibres using eco-friendly dyes. Lotus, the brand’s signature fabric, is an exceptionally rare, luxurious, breathable, and warm fabric that has water resistant properties. Thread Tales Co. supports artisan skills and empowers weavers, allowing them good working conditions, and the ability to work from home whilst supporting their families. Their elegant and timeless designs are a wardrobe staple for anyone who want’s a scarf they can cherish for years.

Flock By Nature

Flock By Nature is an ethical luxury knitwear brand with a focus on comfort and elegant silhouettes. They love working with natural fibres and are strong believers in their contribution to wellbeing and comfort. They also believe that natural fibres provide a certain quality and longevity that synthetic fibres do not. This brand works with the highest quality of Italian and British Merino wool and produce their garments in small quantities in both Italy and the UK, where labour rights are strong and enforced. 10% of the profit on each sale goes to the Flock Fund, a fund that donates to the following charities: Useen, Trees for Cities, and Lend with Care. Flock By Nature knits are designed for years of enjoyment with the hope that costumers wear their piece over and over again. To ensure that they offer a complimentary repair service for any minor damage that may befall the garment.

15% DISCOUNT CODE: flockonholiday (runs until 17th December)

OUTFIT DETAILS: (from left-right)

1. Holly - Sweater: Fireside Jumper from Ally Bee / Coat: Reversible Sheepskin Teddy Coat from Celtic & Co. / Scarf: Dybridge Tartan Scarf from Celtic & Co. / Jeans: own / Shoes: Sneak L Off White Gold Sneakers from Po-Zu

2. Jen - Hat: Ally Bee Fireside Beanie / Sweater: Ally Bee Handknit Crop Chevron in Red / Trousers: P.i.C Style Dalston Peg / Shoes: Po-Zu Black and Gold / Pouch: One Nine Eight Five

3. Nataly - Cardigan: Flock By Nature Kate Merino Cardigan / Scarf: Thread Tales Co. Red Herringbone Wide Scarf / Beanie: Celtic and Co. Light Grey Cashmere Pompom Beanie / Shoes: Po-Zu Sneakers with Natural Cork / Bag: Ethical Collection Paper Thinks Ivory Top-Handle Bag / Denim: own

4. Jella - Top: Ally Bee Poncho Jumper Cashmere Merino Grey / Scarf: Thought Elford Striped Organic Wool Scarf / Pants: Ethical Collection London Uzma Bozai Mo Culottes Black / Shoes: Po-Zu - Sneak Black Gold

5. Fran - Hat: Thought Dariya Bamboo Beanie / Top: Celtic & Co. Cardigan / Skirt: Thought Beatrice Velvet / Scarf: Ally Bee Chunky Knit / Shoes: Po-Zu Natural Gold

6. Katie - Cape: Celtic & Co. Cashmere / Jeans & Shoes: own / Bag: One Nine Eight Five Pouch

7. Karen - Top: Ally Bee Fireside Jumper / Flared Trousers: Thought Carolee Model Flared Trousers /  Scarf: Ethical Collection Colour Blocked Jacquard Scarf Multi / Shoes: Bourgeois Boheme Annie Pinatex / Bag: Ethical Collection Cuero & Mor Leather Tote Natural

8. Kate - Jumper: Ally Bee Hand-Knitted Crop Chevron Sweater – superfine merino, Blue Navy / Bag: The Future Kept Roam Camera Bag Oak Leather / Hat: own / Shoes: Po-Zu Resistance Silver Limited Edition / Skirt: P.i.C London Mini

“Clothes aren’t going to change the world. The women who wear them will.”

― Anne Klein

Holiday Lookbook behind-the-scenes video:

** Disclaimer: This post was a sponsored collaboration. We thoughtfully selected the brands we partnered with. We picked our outfits based on our individual styles. We borrowed and returned every item seen in this post. **

Conscious Gift Guide 2017 - Our Top Holiday Picks!

Conscious Gift Guide 2017 - Our Top Holiday Picks!

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